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There’s no questioning that COVID-19 has forced many to rethink open offices altogether, but Kavovit emphasizes the layout’s adaptability. “Whoever leases that space is going to come in and take [COVID prevention] to the next level,” she says, referring to the plexiglass dividers and additional glass walls a future tenant might install. As for the construction process itself, which started in March 2020, safety was of the utmost importance. “Personal protective equipment was used throughout the project, and everybody was maintaining social distancing, wearing masks, [and] sterilizing,” she assures me. For Kavovit, this project was about more than just winning a bid or crafting a well-made space. “It was a very emotional feeling for me because I look at myself as being a very brave woman who’s had to stand up to an onslaught of different situations over the past 25 years,” she says. “I felt like I had a similar trajectory to the women that stood up in the courtroom, so it was important for me to represent all women within the #MeToo movement.” Working in a male-dominated field, Kavovit “knows what it means not to be taken seriously,” and she’s passionate about helping other women navigate the construction industry. That passion was clearly reflected on the Weinstein project, where the “star project manager is a woman [and] probably 25 women at any given time were doing electrical work, demolition, and sprinkler work.” She took videos on-site, she explains, “because it’s so important to show women that they can break through the glass ceiling and this old boys’ network. We just have to keep chipping away.” Evergreen Construction completed the renovation of 99 Hudson this month, and the office is now up for lease by its owner, Olshan Properties . The question remains whether prospective tenants will be able to overlook an office space famously associated with sexual misconduct, but Kavovit isn’t concerned. “Knowing that there was so much determination and resilience and grit that went into this beautiful space…it was about so much more than just taking a sledgehammer [to it],” she says.

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Neon signs and billboards in Times Square, New York Rein in advertising to help tackle climate crisis, report urges Industry promotes materialism and lifts sales of climate-harming products, study says Neon signs and billboards in Times Square, New York. Photograph: Erik Pendzich/Rex/Shutterstock Neon signs and billboards in Times Square, New York. Photograph: Erik Pendzich/Rex/Shutterstock Last modified on Fri 27 Nov 2020 03.38 EST Advertising needs to be controlled and changed to reduce its impact on the climate, according to a report released as consumers prepare to spend billions on Black Friday. The report by the New Weather Institute thinktank and the charity We are Possible examines how advertising indirectly contributes to climate change and the ecological emergency. Researchers say the promotion of consumerism, materialism and a work-and-spend cycle, and the industry’s role in pushing sales of beef, tobacco, high-polluting SUVs and flights, are all part of that indirect role. The report says the advertising industry has so far escaped scrutiny about its role in contributing to climate change. Tim Kasser, an emeritus professor of psychology at Knox College in Illinois, who co-authored the report, said there was a body of evidence to show that in order to make progress in addressing and reversing climate and ecological degradation, it would be prudent to rein in and change the practices of the advertising industry. “This report argues that enough sound empirical evidence exists to support the conclusion that the advertising industry indirectly contributes to climate and ecological degradation through its encouragement of materialistic values and goals, the consumption-driving work and spend cycle, and the consumption of two illustrative products, namely beef and tobacco,” Kasser wrote. The researchers examined several studies linking exposure to advertising with increased materialism.
2020-12-02 / Posted in